PRITCH London

Duality has always been Arina Pritch’s compass. born in moscow and raised between russia and europe To her, no art form is superior to another; both are just means to express something ineffable, a true creative message. This window into creativity came to her at an early age, nurtured by an open, multi-cultural background.

A keen observer of human nature she realised that duality exists in all things. Childhood doodles soon became a full-fledged dedication to fashion and design. Her studies at the prestigious Istituto Marangoni and the European Business School in London only reinforced her conviction that the market lacked a voice that harnessed that realisation, so in 2012 she set herself to fill that void.

Her choice immediately settled on leather. What better to express the dichotomy between personality and psychology than skin on skin? Demanding and unforgiving, leather represented a territory that suited Arina Pritch’s Project.

In her namesake brand PRITCH London, this unique natural material yields rich and rewarding results - as with all difficult undertakings, and for Arina Pritch, the perfect constantly renewed challenge: creating beautiful leather garments that are not just products but integral parts of a process, and a luxury design story.

“Clothes have transformative power, and are an unspoken statement. Building transformability into their design allows them to conform to the changing expression of our inner selves,” says Arina Pritch, whose interest in psychology, and analyzing actions and emotions informs her design process.

This tension between who you are and what you want to project, coupled to razor edge technique and utmost attention to detail compose Arina Pritch’s signature as a designer: unconventional and completely modern.