La Femme Roje

our story:
Rojan Hooshyar founded La Femme Roje in 2013 as a traditional approach to modern fashion and style. She had the idea of combining Persian elements of art with today’s trends, creating pieces that are comfortable, practical, and chic. What began in her tiny room with her simple pack of color pencils has grown sustainably and is today proudly a Canadian Vegan Sustainable brand that is International in mind, but forever Persian in heart.
Our Process:
Each piece is inspired by a Persian tale or tradition, reciting a culture that has been passed along by each generation to the next one. After completing the design process in Vancouver, these designs come alive with the hands of our beloved artisans around the world, who put their heart and soul into creating an ethical wearable piece of art.
Our Mission:
La Femme Roje’s mission is to encourage its customers and audience to make more mindful fashion choices. When designing our clothing line, We eliminate unnecessary details for a calm, long-lasting feeling that one doesn’t tire of too quickly, but that is reached for day after day. However, our accessories are statement and avant-garde pieces that can elevate any simple and basic outfit into an outstanding and fashionable one. This will allow you to get playful with your looks, mix and match, and of course, consume and buy less.