Irina Tosheva

Grey Sheep

@irina.tosheva

Location

skopje / macedonia

University

Accademia Italiana Arte Moda Design florence

Graduation year

2010

Main Manufacturing Countries

macedonia

Contact

“Irina Tosheva” is a Macedonian fashion brand, since 2012. A label that binds sustainability, technology and various ways of creative expression.

Considered garments are defined as fresh, fun and forward thinking, as the process behind their creation runs deeper than just clean lines and following trends.

Our belief is making products that matter and pieces that last. We identify and test the latest alternative production methods, and we are committed to innovating and looking for new materials.

We strongly believe in giving a little back, appreciating what life offers us every day, and helping vulnerable categories whose prospects are unfairly disadvantaged.

Using fashion, we can create a better world!

The designer

As a designer who is actively working on the Macedonian scene, Irina opts to make her creations unique and exciting, through new channels of creative expression. Through hard work and open mindedness Tosheva makes effort to ensure her values are represented through her business.
She's got international media attention of her works with 3d printing, incoroporated into ready to wear clothes. The project was part of many exhibitions, shows, conferences and was chosen as one of the top 12 3d printed fashion designs by 3d natives.

Irina is actively involved in projects which goal is to improve social inclusion and provide better opportunities to vulnerable groups. she works closely with many artists and designers, youth organizations, the NGO sector and with the street magazine “Lice v Lice”. She considers these approaches as fundamental for creative activism.

Tosheva received the Young Leaders for the Sustainable Development Goals Award in 2019.

Latest Collection

MUUR

"Muur*" is a celebration of everything I believe in. Imprint, a mark of a time. - Tosheva points out.
Each piece has a unique story, delicately connecting the past and the present. Like a seal of the old and new days.
The collection consists of textured environmentally friendly fabrics in natural tones, such as rustic cotton jacquard, hemp and jute woven with raw silk, muslin from organic hemp and linen with European Flax® certification. For the first time, the designer works with macrame - an ancient technique of hand tying knots. The shoes, on the other hand, are made of pressed cork in collaboration with Schuster.
The project connects 15 local creatives and industries, as an incentive to move the cultural scene, show mutual support and cooperation presenting the talent that surrounds us.
"The collection comes from a place of pragmatism, with the limited resources we had at our disposal, and, in essence, it was the limitations that gave us a sharper focus in all aspects. The video and the editorial were recorded in two monumental, but somewhat forgotten locations in the city. "I chose the Skopje Aqueduct and the Kale Fortress in order to awaken the collective awareness for the preservation of our cultural and historical heritage," said Tosheva.
With every piece of clothing purchased from "Muur", a tree named after the buyer will be planted, in different locations in the country thanks to the partnership cooperation with Treebanks.
The collection is part of the supported projects of National Interest for 2020 by the Ministry of Culture and a project of local interest in culture of the City of Skopje for 2020.

Photo: Aleksandra Kostadinovska

*Muur- archaism from the turkish word mühür, meaning seal.

Previous collections

REM

eunoia

UTOPIA

Riza
Ease

Firebird

Doma

Enchalon

Latest Collection

MUUR

Previous collections

REM

eunoia

UTOPIA

Riza

Ease

Firebird

Doma

Enchalon

Films