I-Am-Chen

i-am-chen is a knitwear label that strives to bring the fun and light-hearted spirit to its audience who has a young soul. In a fashion world obsessed with imposing solemn concepts on clothing, designer ZHI Chen turns to the cheerfulness embodied by the works of Alexander Calder and David Hockney.

On the technical side, as a knitwear brand, i-am-chen constantly investigates the capabilities of various knitting machines. Working with world-class technicians, Chen aims to challenge the definition of knitting by exploiting the potentials of advanced machines, applying state-of-art techniques and using unconventional yarns. While handcraft has its charm, i-am-chen endeavors to minimize human touch because it simply cannot compete with the precision and efficiency machines offer.