dark heir

Grey Sheep

ALYSHALILYDESIGNS

Location

southampton / United Kingdom

University

southampton solent university

Graduation year

2020

Contact

MY NAME IS ALYSHA LILY STROUD AND I HAVE RECENTLY GRADUATED FROM SOLENT UNIVERSITY IN SOUTHAMPTON WITH A BA (HONS) IN FASHION. I AM EAGER TO GAIN EXPERIENCE WITHIN THE FASHION INDUSTRY ALONGSIDE MANAGING MY BRAND DARK HEIR.

I HAVE STRONG SKILLS IN DESIGN, ILLUSTRATION AND CAD SKILLS. I ENJOY THE RESEARCH AND DESIGN DEVELOPMENT PROCESS AND HAVE A GOOD UNDERSTANDING OF GARMENT CONSTRUCTION. I AM CONFIDENT WITH USING PHOTOSHOP, ILLUSTRATOR AND INDESIGN THEREFORE CAN PRODUCE STRONG MOODBOARDS, TECH PACKS AND ILLUSTRATIONS.

MY OWN DESIGN IDENTITY IS STREETWEAR BASED WITH STRONG GRAPHICS AND TECHNICAL DETAILS BUT I AM EASILY ADAPTED WHEN DESIGNING FOR A SPECIFIC MARKET AND TARGET CUSTOMER.

Latest Collection

Heir to the throne

The heir to the throne collection is inspired by modern-day streetwear combined with Elizabethan Dress, combining and questioning ideas of stereotypical masculinity and femininity. The design was also influenced by ‘Top Boy’, a TV series about gangland culture in East London, as well as Heer Nilsson, who questions ideas of traditional femininity by illustrating Disney Princesses with weaponry. To communicate this girl gang concept about being confident, ambitious and part of a tribe, the collection contains garments that belong to the streetwear family however with a spin. The Heir to the Throne collection has taken your stereotyical tracksuit but create it in a detailed heir print with elasticated faux fur trims. This runs through the collection with garments from ponchos to utility jackets to puffa coats in graffiti prints and cotton twills to bring you your new ideal girl gang.