The heir to the throne collection is inspired by modern-day streetwear combined with Elizabethan Dress, combining and questioning ideas of stereotypical masculinity and femininity. The design was also influenced by ‘Top Boy’, a TV series about gangland culture in East London, as well as Heer Nilsson, who questions ideas of traditional femininity by illustrating Disney Princesses with weaponry. To communicate this girl gang concept about being confident, ambitious and part of a tribe, the collection contains garments that belong to the streetwear family however with a spin.