In relaunching Undercurrent the brand has taken on a new direction with sustainability being a key consideration. The design process is deliberated with key philosophy centred around creation of a product with greater ecological integrity.

Fabrics are organic (GOTS Certified) or made from recycled materials (such as reclaimed plastic bottles) in keeping with the design philosophy of the brand. With an enduring sustainable approach the product is also made in England hence reducing its carbon footprint and is packaged using 100% recycled and compostable materials.