LUXO GANG is a brand that suggests an ironic and exaggerated look at the Argentine, daring to push new limits.It seeks to get the user out of their comfort zone while maintaining the elegance. It arises from the creation of a world in which Alexandra of Kent, belonging to the royal family, accompanied by all its protocols, makes a journey into the future and arrives in an Argentina with a 2000s style, and a neokitsch aesthetic full of colors, as time goes by the princess begins to adopt all the characteristics of this world, in which she ends up transforming into a true Argentinian.