Grounded and then airborne. Flying to falling.
Ready to break impact against the ground.
To parachute is to prepare for arriving with grace, strength, and control.

ELOHIM’s Spring Summer 2012 collection is inspired by the concept metaphor of PARACHUTE.

A cloth cover that prepares its wearer for a smooth landing from mid-air, the design inspiration of the parachute also refers to a material culture that connects us with the mechanical efforts of man to transcend himself/herself, yet every so often having to come back down to ground.