SS10 - photos by Soren Starbird

SS10 - photos by Soren Starbird

The key source of inspiration for the Spring Summer 2010 collection is the German childrens book, The Shockheaded Peter. In the stories of Heinrich Hoffman, we are drawn into the world of bogeymen, monsters and angry adults, putting paid to the cliché of comfort: ›the greatest fear is fear itself.‹ The collection’s set evokes a pop-up picture book with lots of opening doors and windows, secret entrances and levels. A child’s world, where the imagination is given cues to do its worst and subsequently spills over into nightmare.