2Madisonavenue

Grey Sheep

2madisonavenue

Location

jakarta / indonesia

University

rhode island school of design

Main Manufacturing Countries

indonesia

Contact

Maggie Hutauruk-Eddy was born in Jakarta, Indonesia and lived in the Unites States for the total of 12 years.
From a young age, Maggie had an eye for eclectic design and art. She studied painting, pattern making, music, art history, and she further expanded her interest by studying art at Chestnut Hill College and Apparel Design at Rhode Island School of Design, Providence- Rhode Island.

She love travelling and visiting places rich with history and cultures, and that influences the way she compose her collection. Her designs is rich of colour, textures, and she always includes local street artist from Indonesia to be apart of her design project.Maggie also had a Master’s degree in Business from a Business School of Indonesia, which equipped her with skills to handle the various tasks of running a fashion and art business.

She has a 3 stories artisan gallery in a trendy area in Jakarta, Indonesia, also a fashion boutique in one of the major mall in South Jakarta.
She is currently living in Jakarta with her Australian husband and 2 children. She hopes to be able collaborate with American creative talents/ companies and to be able to have stockist for her collection in the U.S

Latest Collection

SEVENTH EARTH

Women from villages all over the world make beautiful handmade traditional fabrics with bright colours and patterns. They learned the skills from their mothers, and all of the mothers before them. But up to now the fashion world is familiar with very few of their crafts. Many traditional fabrics remain unknown treasures to the global fashion community.
Because most of these crafters do not have a modern Avenue for their handmade crafts, their quality of life remains similar to their parents and grand parents.
It’s hard for them to improve their situation without access the ultra-modern-hi-tech, global fashion community, with genuine compassion for them and passion for their crafts.
Through this collection, I am imagining a world where traditional women and modern women have a special tie, somehow ‘connected’ at heart. They speak with a common tongue, without communication barrier. They have a special bond, have respect towards each other’s uniqueness, ethnicity, art and culture.
And there is a well balanced, well nurtured avenue for all of the beautiful handmade crafts to thrive, and they all can continually improve the quality of their life. Over here women from the city and women from the village empower each other, and are not afraid to stand by each

Previous collections

VIVIFY THE BLOCK

Latest Collection

SEVENTH EARTH

Previous collections

VIVIFY THE BLOCK

Films