ZURITA

Zurita is a contemporary Chilean fashion brand whose creations capture a strong commitment to the environment and social well-being. Its work examines ways to generate value rooted to the territory, taking the craft heritage to create inheritable garments in which the trace of memory is recognized as new luxury.
The industrial textile over-production for a market that over-consumes is a problem that Zurita intends to actively challenge. Through blending contemporary design and traditional crafts, it establishes an ethical system of ideation and production of garments that gives a new meaning to the concept of luxury, validated by local and global narratives.
Zurita works closely with Aymara women artisans from the high plateau in the far north of Chile and tailors of the city of Santiago, promoting knowledge and appreciation of traditional crafts as a source of cultural identity and collective memory of the territory.