ZHONG studio

ZHONG studio creates uncompromising and extravagant pieces formed from the fertile imagination of designer Hongjie Zhong. This new London-based fashion label focuses on extreme silhouettes and unusual material choices such as waste metal and plastics for many one-off pieces. Driven by the clash of East Asian and Western influences, Zhong is fascinated with sub-cultures and flirts with dark influences. The exploration of gender fluidity in menswear is central - the push and pull between muscularity and femininity is evident in this exciting and highly distinctive work.