zaretti by jelena zarić

Grey Sheep

https://www.instagram.com/

Location

shanghai / china

University

accademia del lusso

Graduation year

2019

Contact

Jelena Zaric
Born in Novi Sad in 1997, in two weeks i will live in China in Shanghai.
in belgrade worked at Biljana Tipsarevic Fashion Studio in Belgrade.
In Belgrade in 2019, as a scholarship holder, she graduated from Fashion Design at the Accademia del Lusso Italian School of Fashion and Design.
Owner of the Zaretti company of the same name, which has two lines, Zaretti fashion and Zaretti home & gift. Zaretti fashion make women's clothing, and Zaretti home makes 100% cotton linen and pajamas.
During her education in 2018 and 2019, she participated in two competitions in Milan, "In Materia" and "Ethnikon", and presented her works at the final shows.
In 2016, Jelena successfully organized and implemented three humanitarian fashion shows "Walk for Teodora" in Novi Sad.
In 2015, she presented her jewelry collection at Serbia Fashion Week as part of Showroom.

Latest Collection

the universe in me

Two things awe me the most;
the starry night above me and the moral law within me.
-Immanuel Kant
The collection "The Universe in Me" Ss20 represents my path to freedom.
It was created as a symbol of a fight against my fears and a search for self gratitude, authenticity and security. The story behind the collection is personal since it represents my spiritual and mental growth and at the same time it is open and dedicated to everyone searching for freedom, or who has found it and is enjoying in it.
The universe for me is a symbol of eternal freedom that is within us! It grants us with width and immortality. Immortality as a contrast to fear and boundaries. In order to achieve this feeling of freedom - life without death, we have to live in the moment, the best we can, without worrying about people’s opinions, and social norms that society sets for us and is carelessly pushing us into. In the boundless universe, that is within me, I was and I still am searching for answers.
During that search I have recognized energy in pastel colors,which in the universe, or on the other hand within themselves and in the dark, can only feel and see the ones that truly believe in it. Everyone who lives, and by lives I mean the ones who are free, the ones that are present in a moment and are enjoying it.
Only these ones can really live and be whatever and however they wish. This is why pastel colors and soft tones dominate this collection, as a contrast to the limitless space that is the Universe. In order to make life more interesting and let freedom be as creative as it can be, I believe in one, and only one boundary in this limitless freedom - your moral rights values. These were represented by using sharp lines, asymmetry and a contrast of fabrics (firm/soft, shiny/matte, dense/transparent) and of course, the contrast among the models themselves, their forms (male wide and broad shoulders / female pinched in the waist). Using these opposites in making the pieces but also in their styling (elegant/sporty).
I want to show that I believe that everyone has a freedom to choose what they want and how they want because The Universe is within us.
The collection under the name "the universe in me" is meant for strong young women which aren't afraid to be different. They are always trendy and are able to pull off the "futuristic look". The universe has no boundaries and in coherence to that, their level of style doesn't either.