Yulia Yefimtchuk+
Black Sheep
Location
kiev / ukraine
University
Kyiv Institute of Applied Arts and Design
Graduation year
2010
Yulia Yefimtchuk+ is a fashion brand specializing on conceptual womenswear and unisex collections with simple silhouettes and strong elements of workwear, uniform with bold prints of cyrillic slogans. In 2014 capsule collection fw 14-15 was nominated with Opening Ceremony Distinction during Hyeres Festival. In 2015 Yulia Yefimtchuk+ was shortlisted for Woolmark Prize.
Concept of the brand: present clothes as an art and to transmit modern social issues
Heroine: city inhabitant who lives “here and now”, being discreet and humble, thereby looking even more seductive
Main colours: black, red, white
Black is a symbol of confidence and force; Red - love, happiness and joy; White - peace