Yulia Yefimtchuk+

Black Sheep

https://www.instagram.com/yuliayefimtchuk/

Location

kiev / ukraine

University

Kyiv Institute of Applied Arts and Design

Graduation year

2010

Yulia Yefimtchuk+ is a fashion brand specializing on conceptual womenswear and unisex collections with simple silhouettes and strong elements of workwear, uniform with bold prints of cyrillic slogans. In 2014 capsule collection fw 14-15 was nominated with Opening Ceremony Distinction during Hyeres Festival. In 2015 Yulia Yefimtchuk+ was shortlisted for Woolmark Prize.

Concept of the brand: present clothes as an art and to transmit modern social issues
Heroine: city inhabitant who lives “here and now”, being discreet and humble, thereby looking even more seductive
Main colours: black, red, white
Black is a symbol of confidence and force; Red - love, happiness and joy; White - peace

Films