Yulia Yadryshnikova

Black Sheep

https://www.instagram.com/yuliayadryshnikova/

Location

madrid / spain

University

ied madrid - istituto europeo di design

Graduation year

2011

Contact

Yulia was born in Moscow.

After she had received a degree in economics in Moscow, she moved to Madrid where she studied Fashion Communication at IED Madrid and then Industrial Pattern Making at La Escuela de Diseño y Moda Goymar.

She works as a designer / pattern maker for her own brand and also collaborate with product designers, artists and musicians.

Her interest in architecture and contemporary dance has influenced her approach to the creative process: first the silhouette comes along with the initial vision while all specific lines and details appear at later stages during the process of experimentation with garment patterns and work with fabric.

Yulia Yadryshnikova's collections are built around the construction of clean forms, refined lines and minimal silhouettes, or to put it briefly, in clean-cut aesthetics.

Creating possibility for transformation is a central concept behind Yulia's design, both in terms of practicality and personality. Each of her collections includes one or more transformative pieces which customers may decide how to wear or transform it.

Merging functionality with contemporary femininity, Yulia aims to provide woman with confidence and comfort to express individuality on her own accord giving her a freedom to be – or pretend to be – more naïve or enigmatic, a bit eccentric or daring, ironic or sentimental.

Latest Collection

4Y COLLECTION

The 4Y collection presented by Yulia Yadryshnikova brings refreshing touches that will surprise even her dearest aficionados. Maintaining her signature style distinguished by minimal silhouettes, asymmetric elements and the clean, flat lines of her pattern drawings, Yulia has added Fontana-like cuts and strong colors to her garments, allowing them to allure and disturb at the same time.

Beyond their aesthetic and functional value, the cuts earmarking the 4Y collection also serve as a metaphor for peeking and exposing—inseparable pieces of a single process. In the age of social media it has become everyday practice for everyone. We are all (un)happy participants of the continuous peep show, switching between spectator or performer, bewitched by Facebook, Instagram and other social platforms.

The collection’s design gently emphasizes the dual nature of this phenomenon. Like in previous collections, the effect of Yulia’s cuts varies from piece to piece. However, it is always up to the women to choose which role she plays, how she will play it, or whether she will even play it at all.

Lucio Fontana’s Spatial Concept series of slashed canvases were a major source of inspiration for this collection. Vanessa Beecroft's Le Membre Fantome installation exhibited at the 2015 Venice Biennale turned out to be another great influence for the designer, along with the early ‘instruction paintings’ by Yoko Ono, particularly Painting to Shake Hands.

Previous collections

3Y COLLECTION

Latest Collection

4Y COLLECTION

Previous collections

3Y COLLECTION