ying kong

"50-Hour work weeks, and the threat of artificial intelligence replacing human ingenuity", the pervasive China 996 workaholic culture has exacerbated emotional depletion and body overdraft.

The “Literally me? workaholic” collection is built around the concept of geometric tailoring and movable construction that conform to the 360-degree curvature of the human body and plays with archetypes of formal wear, juxtaposing with details of outdoors and casual attire.

To elevate the functionality of the garments, each piece needs engineered details. That includes a high level of tension with elastics, bungee cords, and special knits that achieve an effect between the controllable and uncontrollable. Tension is used as a conceptual element to reflect on the relationships between work and life, the wearer, and the forms they use.

Each look of the collection reflects on these relationships and reveals the tactics to revolutionize the stereotypes and rules in a playful and humorous way.