Woojun Jang is a contemporary brand focusing on minimalist and timeless designs that prioritize quality materials and expert craftsmanship and embodies the values of craftsmanship and the aesthetics of slowness, creating beautiful and enduring pieces that are both sustainable and stylish.
He believes that the time and effort spent on making clothes is proportional to the time spent on wearing and storing the clothes by consumers, which is because clothes like ‘Craftsman Clothing' give an opportunity to not only personally develop emotional bonds with consumers but also have a new understanding of the values of labor and time spent on making clothes through production methods such as craftsmanship.