VSL JEWELRY

VSL Jewelry is the brainchild of Vikki Shorten. An Irish girl, raised in New York & Chicago, Vikki always had a passion for style and fashion. Returning to Ireland, she set up a Public Relations agency, Power PR International, which now has offices in Dublin, Cork & London. VSL Jewelry was softly launched in New York in 2009 and was an instant hit. Its distribution was then extended to 4 stores, Matt Doody’s Boutique in Dublin, Boodi Boutique on Bond Street, Imasa in Limerick and most recently Lucy de Castenou in Beverly Hills L.A. VSL’s online boutique also launched earlier this year at www.VSLjewelry.com. The virtual boutique has the full online range available for purchase.

VSL Jewelry is a modern, edgy collection of signature statement pieces, which has been designed to express the modern women’s independence, strength and impeccable taste. An exclusive range of luxury jewelry, VSL has quickly built a reputation with stylists for being the new “must have brand” across Europe and now the US. Our signature Tila Cuffs and Tila Gloves have been worn and adored by many celebrities, stylists, fashion bloggers and models, including stylist to Katy Perry; Johnny Wujeck, stylist to Cheryl Cole and ELLE regular contributor; Victoria Adcock, Aly Michalka of MTV’s Hellcats, and stylist to Jessie J; Chloe Richardson, even Lady Gaga has a black Tila glove!

VSL Jewelry specialises in chunky, edgy silver jewelry, which is full of statement pieces. This style-setting collection includes designer bracelets, cuffs, silver gloves, stack bracelets and allusive earrings. The signature silver TILA Glove boasts 200 distinctive designer crystals embedded individually in silver casing. All the collection is made from the finest quality materials and the weight and feel has to be seen to be believed. All our pieces are made and embedded by hand and with quality that feels like an heirloom. VSL pieces impress people the minute they pick up the cuffs and feel the luxury of them. The RRP is priced for everyone's pocket, so our collection ranges from £53-£1,011.

Vikki Shorten, founder and head designer comments, “At VSL, we combine our love and understanding of the luxurious and the finer things in life, with expert design and quality materials to produce a collection like no other. We have been so over-whelmed with the response from the launch in LA, that we are currently looking for opportunities to expand into Miami, New York and other areas of the US and Europe.”