This Is The Uniform.

This Is The Uniform. explores the systems and rules of dress, subjectively examining fashion. Interested in stereotype, perception and context, each collection aims to draw upon our relationship with clothing and its power to unite and divide us. Though a conceptual brand at the fore, focus is also heavily placed on quality, functionality and fit, each piece being designed and manufactured in Great Britain. This Is The Uniform critically examines fashion whilst still valuing its place within it, hopefully creating something unique and challenging as a result.