ÚCHÈ

Grey Sheep

uche.world

Location

dubai / united arab emirates

Main Manufacturing Countries

united arab emirates

ÚCHÈ IS A FASHION BRAND THAT EXPLORES THE UNIQUENESS, CREATIVITY, QUIRKINESS AND MINIMALISM OF FASHION, A BRAND WITH THE AIM TO SHOWCASE UNCHARTED TERRITORIES UNLIKE THE REGION HAS EVER SEEN, SPARKING SOMETHING NEW FOR DESIGN AND STYLE LOVERS/ENTHUSIASTS.

WITH DEDICATION AND COMMITMENT, CREATIVE DIRECTOR UCHE JOY ORAH AIMS TO INTRODUCE HER DESIGNS (ETHICALLY, CONSCIOUSLY AND SUSTAINABLY CREATED) THROUGH ÚCHÈ TO THE REGION...

AND SHOWCASE IT TO THE WORLD!

Latest Collection

BRAINWASHED

coded.campaigns X uche.world

In today’s world, a critical question lingers: Are we genuinely free, or have we unwittingly succumbed to a web of manipulation that perpetuates a false sense of freedom? This project seeks to shed light on the various influences that shape our perceptions and prompt us to question the authenticity of our presumed liberty.
By employing the metaphor of the Art of Puppetry, this project serves as a poignant illustration of the limited scope of our freedom and the extent to which we are controlled by forces beyond our individual control. Notably, the media emerges as a powerful entity in this discourse.