Ten Percent Luck

Ten Percent Luck is not about luck, but effort. We believe in success through blood, sweat, pain, tears and time that will bore fruitful results – with a dash of luck. We want to encourage our generation and younger generation to take to the street, to not be afraid to start, and to keep on working until they achieve what they dream to be. That amount of effort complimented with luck, divine guidance or whatever you may call it will make it worth your while. A dash of sugar and cherry on top.

The three of us, Diar, Nanang and Lukas decided to create Ten Percent Luck from the value above that we stated together. Nanang graduated from Padjajaran University majoring in Management and Diar and Lukas graduated from Bandung Institute of Technology majoring in Product Design. At first, Diar and Lukas started the brand with different value and idea. That brand, with the addition of Nanang change into a much more mature brand that aims to empower and encourage young generation of our country primarily to be brave, to make a statement, and not to be afraid to chase their dreams instead of following what the social majority dictate.

We wanted to also educate the important of the phrase "dress to impress". We want to give a unique and different edge to those our edge when chasing their dreams through the right but different attire.