Swim90

I'm Bryony,
CEO and Head Designer at SWIM90

I'm a body positive, plus size, curvy girl, who just wanted to find a reliable, comfortable, unique clothing brand that helps me to feel confident.
Is that really too much to ask?

That's why I created SWIM90, with high-end, gorgeous hand made designs and unique prints, we are here to change the game.

We all deserve to feel sexy, and confident in our skin and show off our gorgeous bodies in style. With a range designs, you will never fail to find something that makes you feel your best.

Our mission here at Swim90 is to combat the fast fashion industry. We use digital software to create avatars of our clients, allowing us to virtually fit garments, reducing waste and tailoring garments to achieve the perfect fit!. We are all about 'slow fashion', meaning we make sure to respect the environment and the people we work alongside. We manufacture all our garments in our Kent studio and stock low quantities in-house. This means we make the majority of our garments to order which minimises waste.

This business has been created with love and care and there is nothing better than seeing all you beautiful babes wearing our garments!

Thank you for your support and enjoy your body positive clothing!