Sweet Mellow

Sweet Mellow is Scandinavian simplicity at it’s best and symbolizes a strong, powerful and independent look. It’s a smooth and comfortable basic wear, made of the world's finest Peruvian pima cotton. A person wearing Sweet Mellow feels comfortable and yet luxurious. Our target audience appreciates quality but does not want to spend huge amount of money on it. By using the internet as our sole distribution channel we are able to offer high quality to an affordable price.

The idea of wearing Sweet Mellow is that you can use your pima cotton T-shirts everyday, in bed, in the office, or together with your casual evening outfit. A Sweet Mellow T-shirt is a good investment for your wardrobe, buying sustainable clothes with a wide use for your everyday look, to an affordable price.

Thanks to near perfect growing conditions in Peru, extra-long staple lengths, and hand harvesting, Peruvian pima cotton is the world’s finest cotton, cherished for it´s extraordinary durability, softness and brilliant luster.

The ideal place to grow
In order to grow extraordinary cotton, you need extraordinary growing conditions. Our Peruvian pima cotton grows lavish along the north costal valleys of the Peruvian state Piura, where the rich soil soaks up the right amount of moisture at near perfect equatorial temperatures.

Harvested with care
Unlike most cotton, Peruvian pima cotton is picked solely by hand. This is not merely healthier for the environment, but also better for the cotton itself. Harvesting the cotton by hand reduces damage of the material and subsequently improves the quality. Furthermore, the carefully hand harvested Peruvian pima cotton results in a clear white shade of whole cotton, which feels soft and smooth against the skin. On the contrary, commercial industrial cotton tears the cotton fibers, creating a scratchy feel, affecting the softness of the final garment.

Long-lasting quality
With any natural fiber, the longer and smoother the thread, the softer feeling. Because the exceptional long staple, far longer than ordinary cotton, Peruvian pima cotton has a supreme softness and an extraordinary long durability and is highly resistant to pilling. This makes our pima cotton hypoallergenic, meaning it causes fewer allergic reactions, than any other cotton and is the best choice of garment for people with skin sensitiveness.