SWAHA

SWAHA is an amalgamation of minimalistic romantic luxe wear. Launched in 2014 by designers Jewel & Shweta. Swaha is a representation of traditional sensibility with a contemporary look. Their passion to create a unique palette of classic Indian wear in a distinct modern setting is what sets them apart. The collection exudes a non conformist attitude which is a reflection of their personalities.

Jewel and Shweta found their calling in fashion very early. After graduating in Apparel Manufacture and Design from S.N.D.T University, they went on to intern under Anna Singh renowned Costume & Fashion Designer. They then set off on different paths in the fashion industry, Jewel went on to Styling for Advertisements & Feature Films, and she also served as a head stylist in MTV. Shweta took on the role of a Visual Merchandiser with several key organizations such as Shoppers Stop, Lifestyle & Triumph India. After a successful work experience spanning 10 years and with the knowledge & skill acquired, Jewel & Shweta conspired to create Swaha.

Their collections strike a balance between elegance & opulence.
Silhouettes radiate ease with full skirts, Floor length Anarkalis & Lehengas of airy volume, are refined by drawn-in waists embellished with innovative surface textures.

Swaha strives to create a balance between subtle and opulent.