Süel knitwear

"Till now positioning was about pricing (at least in one dimension). Luxury, affordable luxury, premium etc were decided based on the price level of each garment, the more expensive, the more precious and of course reachable by less. Based on the quality of materials and craftsmanship behind our quality is excellent, but I really do not want to position our brand above the „crowd”, above everyday people around us. I want every woman to have at least one Süel which will mean something much more valuable than money. The local activities we make, the community we build, the colours we use to enforce our inner power, the personal touch behind. That is the new conscious luxury, a brand with real content." Zsuzsi Csillag

The brand was established by my parents in 1992 and it is specialized in fully fashioned knitted garments for women.
Ever since the age of 16 I have been part of the design process in the family fashion business, building my know-how and knitwear expertise. After graduating Corvinus University of Budapest with a Master's in economics and working at Unilever as a marketeer I decided to join the family enterprise. It's has been 10 years, and it's a love affair. I have further developed my "knitwear knowledge" at London College of Fashion, but I really believe in learning by doing.
In 2016 I reached a breakthrough and launched a new premium brand. If you are passionate about latest knitwear solutions, bohemian designs and great combinations of fine materials then I'm sure you will like my style.

I give you femininity, freedom and girl-power. Through vibrant and lively colours, fancy yarns, chainmail like knitwear, 3D surfaces and cozy wools I emphasise both the soft and strong sides of real women. My knits help to be proud of your body, of your beautiful curvy shapes, be more feminine, enjoy compliments and feel alive.