SQVIRAL

Behind the brand Sqviral there is a fashion designer Vira Kushchenko. She was born and got a Master Degree in Fashion in Ukraine. In 2013 she moved to UK, where she finished London College of Fashion from University of Arts London. Vira uses innovative design methodology, cut in her work is at the same time sophisticated but laconic, she is attentive to the details, uses novel materials and technics in finishings.
The idea of creating a brand SQVIRAL emerged during apprenticeship in LCF, where Vira collaborated with students from Architectural Association and created few projects applying parametric design into fashion. SQVIRAL is a young menswear fashion brand with scientific approach to fashion.