spravzhnya

The story of SpravzhnYA brand has its beginnings in the founder's childhood as she started to dress up her dolls being a young child. Starting with secondary school years she made dresses for herself and then for the family and friends. After school graduation she kept gaining professional education in Kyiv National University of Technologies and Design while getting practical experience in an experimental workshop of a clothing factory as a technologist and soon as a constructing designer. After working at that factory which cooperated with foreign partners for 7 years , she later had opportunity to work for various private companies while sharing her expertise and getting new experience in managing different manufacturing processes as a technologist, constructing designer, designer and a manufacture manager. Soon her desire to create clothes of her own supported by successful sales of her models at the factories she worked for inspired her to start her own business. This path wasn't easy though - it constantly needed financial investments which were lacking all the time, and unstable economic situation in Ukraine added to it. But her experience with selling at different online stores and marketplaces such as ' Yarmarka Masterov', Lebutik,ModnaCasta where she always had clients intrested in her products gave her confidence to continue. At the same time, marketing strategies demanded to choose a narrow niche, which she didn't manage to do. High quality standards and use if natural fabrics made her clothes not really competitive within the price range for many progressive marketplaces and showrooms.In addition she was often told her designs were 'out of standards', which she considered to be her stumbling block. All that led to the idea of making her designs more ordinary and cheaper, but deep inside she rejected doing what she didn't feel was right, like making cliche designs etc. Finally, when she accepted herself for who she was, everything went right, as she realised being different and ' out of standards ' was her advantage. And she remembered what her colleagues said about her designs: they stay on trand longer, for several years.