Shovava

Shovava is a uniquely creative fashion label based in the hinterlands of Byron Bay, Australia. A fusion of hand painted artworks and high end materials and processes, the Shovava range expresses the beauty and power of transformation and becoming.

The label has it’s origins in the mid 2000’s when lead artist and designer Roza Kamitohva (whose childhood nickname was Shovava, meaning cheeky & playful!) began selling her handmade and hand painted tops made from recycled men’s tees on the streets of New York.

Roza’s desire to produce unique and thoughtful pieces of wearable art resonated with other women that had also grown tired of the assembly line “cookie cutter” designs that were prolific in the fashion world. Her dedication to hunting down and repurposing vintage men’s t-shirts into fitted, hand-painted women’s tops also resonated with an ethical stand against waste that continues today through the label’s persistent approach to using ethically sourced and recycled materials. Through this combination of Roza’s artwork, fashion design and ethical approach to materials, the Shovava brand was born.