SGBG Atelier
Grey Sheep
Location
Chennai / india
University
University of Chicago
Graduation year
2016
Main Manufacturing Countries
SGBG is a luxury prêt-à-porter womenswear label, founded by mother-son duo Bindu & Surya Giri, formed from the roots of Bindu’s decade-strong, eponymous, heritage hand-loom label. SGBG Atelier's signature pieces can take 8 months to weave by their master weavers, revived from extinction from over 600 years ago. We work at the intersection of ancient Indian couture techniques & advanced contemporary tailoring, weaving in streetwear influence & modernizing tradition.
SGBG Atelier has recently been featured in Forbes, Harper's Bazaar, Vogue. We wrapped a launch party in January on Abbot Kinney, L.A -- limited-edition collaboration with Issey Miyake, United Nude, & Enze. Our work was selected by India's premier fashion body, FDCI, to close India Fashion Week as India's Next Generation of Design. We've been invited by the UN as part of their Sustainable Development Goals Showcase & the British Fashion Council for Paris Fashion Week to represent India in Sustainability & Ethical Production. WeTransfer recently commissioned a documentary about our brand, produced by the Los Angeles-based studio Yours Truly, releasing soon.
PROUDLY HAND-WOVEN, HAND-EMBROIDERED, AND HAND-MADE BY NATIONAL-AWARD WINNING ARTISANS IN INDIA.