SERA ULGER LONDON

SULDN a fashion label set up by Print Designer Sera Ulger. Based in the heart of East London, the Print Mad Brand creates hand painted designs at the Ulger Lab Studio.
Made in the UK and working with Great British factories with some of those located in the heart of London’s East End.

Our Story:
We are a young brand who recently launched with our high summer 2015 collection ‘The Fish Be Like’. We best describe ourselves as-

Rare,
Bold,
90’s,
Spice world,
Fearless,
Loud,
&
Pretty.

Ulger Lab Moto: Injecting the world with colour.

SULDN capture’s the vibrancy of East London and the nostalgic memories of growing up in the 90’s in London. With quite a bright and loud style at the same time a sense of girl power through her cuts and finishes SULDN enables a unique attitude for the sassy girl we market to. Our collections prints are inspired through the research of colour and most recent season's vibrant attitude of the fish world, which are hand painted.

The Ulger Lab Studio aims to offer unique styles, using digital prints on a variety of jerseys, including satins, marcel, poly lycra and more from our fabric mill based in London. Our close relationship with our mills and factory’s gives us the space to offer competitive prices and keep on top of a high demand in creating new and unique collections.