Developed from my own life experiences (so far), Sejal Anujah Shah is a brand focused on refined couture attire for both every day and cherished occasions. Born in Britain to Indian parents, I always found that I couldn't fully represent my own identity. The label embodies my heritage, unifying the Eastern and Western cultures, bringing together traditional couture techniques, classic styles and a culturally fuelled, modern aesthetic.
'IndoRani' was developed through a desire to merge together my cultural heritage and western upbringing in a way that I hadn't seen much. Like many here in the UK, born to parents who have immigrated over, I wanted to create something that was a complete representation. This, together with the need to be able to represent all body shapes and sizes heavily lead my design process.
