Samuel Mercure
Grey Sheep
Location
montreal / canada
Samuel Mercure 2012 is a designer and visual artist established in Montréal.
After studying fashion design in Paris, he returned to Montreal to launch his debut collection: FW11.
Samuel’s distinctive style is defined by straight cuts and varying shades of black, a work that alternates between smooth and structured materials through austere yet protective silhouettes.
For his second collection, SS12, the designer chose to employ his skills as a visual artist by presenting his collection via the medium of video.
While using the FW11 collection as a starting point, Samuel strives to follow the same guiding principals. It is these that distinguish his style from one season to the next and lead to the development of new concepts.
To blacken what’s black: FW12 collection
To render blacker what is already black, both in the execution and in the final results; an active part of the creative process that can be seen in the clothing as well as in the designers universe.
