RUSSELL SOLOMON

AFLOAT 20-20 AN ACRONYM FOR "AFRICAN FORCE LIFTING OFF AND THRIVING". THIS IS BODY OF WORK WAS CREATED TO INSPIRE AND ENCOURAGE YOUNG CREATIVES. THROUGH THIS COLLECTION, WE'RE SENDING OUT A MESSAGE THAT SAYS IT’S OKAY TO FEEL BURNT OUT, TO FEEL PRESSURE. THE MOST IMPORTANT THING IS THAT ONE DOESN’T SINK INTO THE PRESSURE, THAT YOU TAKE TIME TO DISCOVER OR REDISCOVER YOURSELF AND PURPOSE.” 
BEYOND INSPIRATION DRAWN FROM MENTAL HEALTH CHALLENGES FACED AS A CREATIVE, THE EARTH PLAYED A HUGE ROLE IN THIS LATEST ASSEMBLAGE AS IS CORE TO THE BRAND. A CONSCIOUSNESS TO THE ROLE THAT FASHION PLAYS IN BUILDING A SUSTAINABLE ENVIRONMENT IS HEIGHTENED, WHICH IS WHY RUSSELL SOLOMON CONTINUES TO OPT FOR A SUSTAINABLE APPROACH TO DESIGNING THE GARMENT OF THE FUTURE.
PLAY ON EARTHY TONES SUCH AS GREENS, BEIGE, AND BROWN, CAN BE INTERPRETED QUITE LITERALLY WITH OUR CHOICE OF FABRICS BEING ORGANIC COTTON SOURCED FROM ETHIOPIA, LINEN, ADIRE FROM EKITI, NIGERIA AND DENIM, A REFERENCE TO OUR STANCE ON BUILDING RUSSELL SOLOMON INTO A SUSTAINABLE BRAND. AS EVER AT RS, THE FOUNDATIONS ARE FUNCTIONAL, SARTORIAL PIECES THAT FALL IN LINE WITH CASUAL AND SEMI-CORPORATE,AS WELL AS A SPORTY ELEMENT. BUT AS EXPECTED, THESE FOUNDATIONS WERE HEIGHTENED THIS TIME AROUND. SEE THE BAR-STRIPED SET, THE ULI INSPIRED PRINTS - AN HOMAGE TO THE CREATIVE DIRECTOR'S IGBO ROOTS, THE EYE-CATCHING CUT-OUTS AND CARGO PANTS.