Roxy van Kemenade

I am a creative thinker, I like to work with my hands but also like to think a lot. In my background in tailoring I learnt a lot about the fashion industry and mostly how much it frustrates me. How can the fashion industry in a world of Innovation get so far behind.The way we see clothing has not changed in 70 years. That is why I started my interest in innovation in fashion. Because my background in traditional tailor making I am well educated in the way clothing works and because of that I am looking for other ways of making them. My interest in a digital world has always been there. I am dreaming of a future where we live with our digital clothes on my area of expertise is mostly creating innovative concepts within fashion and clothing. I am constantly looking for new innovative ideas whit in fashion and like to challenge myself to design for future worlds. One of my expertise is creating a digital environment for textiles and fashion and looking for a way to implicate this for a user. In the end I make experiences forusers to get an glimpse in the future of the fashion world.