ROOM 513

The brand ROOM 513.
Do you know the moment when you stand in front of a locked door and feel like something incredible is hiding behind it? This excitement covers you a moment before you step over the threshold of the room ...
Open the door to Room 513 and enter a world of new aesthetics where sustainability, ethical production and individuality have become the main values and luxury has taken on a new meaning.
The brand name is a reference to the room number where ALYONA,one of the brand founders, lived when she studied Art History at the university. Room 513 was for her both a window into the wider world and a getaway place, a zone of regular discovery and a space for creativity. Today the Room 513 brand is a territory where real beauty and aesthetics are seen in caring for the world around us, as well as a conscious attitude towards consumption and production.

Experimenting with shapes and ideas, the brand's designers have defined their own style as Art-minimalism. This concept reflects the main ideas and trends close to the brand. The first is the value of art and self-expression. The second is minimalism, not only as a stylistic decision, but also as a reflection of sustainability and the “less is more” philosophy. Minimalism allows us to treat the things that we surround ourselves with special attention and care. By choosing more carefully, what will become part of our life, we refuse the superfluous and focus on the main.
In brand’s philosophy and visual aesthetics combine a vision of contemporary art, conciseness and features of architectural modernism. These directions allow the Room 513 to use a minimum amount of expressive means in its images, but in such a way that every detail makes an impression and enhances the whole perception of the look. The brand establishes harmonious links between nature and objects created by people and presents collections that combine the personal identity and the phenomenal act of nature.

Based on the background of its founders, the brand supports artists and creators and considers self-fulfillment and self-expression as vital processes. The brand is opposed to robotization and unification so the Room 513 does not create “trend” things in the general sense and does not produce large circulations. While maintaining the authenticity and respecting the framework of ethical production, the brand gives every single thing a well-deserved status of an art object.