RICOCHET

As one wanders, one finds and collects trinkets which turn into treasures. Each element of Boom Thananant weaves into every strand of RICOCHET, the discovery of wondrous designs, the love for richly cultured countries and the unique charm of people in the places. With extensive experiences in the fashion industry in London, Boom Thananant enriched her academic path of Brand Management with her pure journey of PR & Marketing at the HQ of Alexander McQueen and the pinnacle Oxford Circus store of Topshop. The magic and passion are vibrant in her soul, as RICOCHET materializes the wanderlust dreams into real moments and finest designs; embracing the free form, free spirit and free of rules.