Rhyzem

Founded in 2022 by yinghua wu(graduated from london college of fashion) and boqun huang(graduated from central saint martins), the menswear designer brand Rhyzem is based on the concept of fusing classical oriental romance with modern technological philosophies, aiming to embody the interaction between traditional culture and contemporary sustainable lifestyles. 

With the intention of constructing a unique fashion system based on craftsmanship and traditional aesthetics, Rhyzem explores the future diversity of fashion, while constantly reflecting on the significance and value of fashion for living systems and the environment. Rhyzem seeks to collide the use of sustainable fabrics and craftsmanship techniques with poetic and elegant aesthetics in order to create a fashion style based on the power of nature.