Reset Priority

Reset Priority is a swimwear and resortwear brand creating exclusive contemporary pieces. Always elegant and with character, each design is ready to enhance woman´s confidence with carefully selected materials and exquisite shapes.

We believe true luxury resides in the pleasure of fine things and we reflect our philosophy in each piece. Selecting only the best materials in respect of the environment as well as durability, we responsibly manufacture in Spain and Italy following the creation process end to end.

Own prints and minimal evergreen pieces are presented in every collection together with innovative lines, result of our research of new materials and shapes.

Born in 2013 in Barcelona, the brand has been showcased during the biggest swimwear and lingerie events such as the Miami Swim Show.
The brand has recently been nominated to take part into The Future of Fashion Program created from Not Just a Label with the collaboration of Who´s Next and Premiere Classe trade shows in Paris, where the new Summer 2017 collection will be presented.

Available in premium boutiques in Spain, Belgium, UK, Florida and worldwide e-tailers, we are looking to bring you excellence and innovation every season.