REDEMPTIVE

REDEMPTIVE AW19 menswear collection was inspired by UK photographer — Martin Usborne’s documentary Photography《I've Lived in East London for 86 ½ Years》which explored the helplessness and loneliness of the corners of society - Solitary elder. Through the idea of ‘’decomposition’’ and ‘’reorganization’’, broken emotions could be explored and the inner feelings of thinking and exploring could be expressed.

AW19 collection continues the REDEMPTIVE signature style, emphasizing the practicality and quality of clothing. Structured design incorporates the sport elements, such as the traditional coat combined with the sports cloak design details, the shirt joined the sports hoodie elements these reshaped the traditional concept of tailoring. The words on the clothes — "IT'S ALWAYS CHANGING"; such a dialogue type as a hidden reminder, to remind people to be loyal to themselves, to explore life, and that further concretize the interpretation of the brand. In addition, AW19 collection uses high-grade imported materials from Japan and Italy. Selected functional fabrics such as Wool, Nylon, Corduroy, Leather and Stretch cotton etc. Different textured fabrics echoed each other to create a modern retro feel, reinforcing the social issue of Solitary elder.