In keeping with the accelerated digitalisation of the pandemic era, the RAY CHU Autumn – Winter 2022 Collection will be presented at London fashion week in the digital form, with the theme ‘CHAPTER IIII TOUCH ME’, showcased with the British Fashion Council on Saturday, 19th February at 2.30pm (UK Time).
The Autumn – Winter 2022 Collection presents 20 unique sets with a unique distinctive and contemporary aesthetic. The Touch Me collection pays homage to sensuality with an experimental implementation.
This season, RAY CHU included bold silhouettes, and introduced more subtle color palette with intricate designs exuding strong statements: Chill, Sage Green; Warm Ivory; Glossy Noir are three key colors, illustrating more of a relaxed, laidback but remaining a desire for climactic feelings through figurative visual expressions of personal desires.
The RAY CHU logo and motifs have also made their way into the collection and have been applied all over, throughout prints, embroideries, patches, cut outs, organic design lines, and the JWL lines, to link all the pieces together.
Ray Chu’ love affair with art continued in this season with an extraordinary collaboration for this season, with the artist Draw Me Denis, whose works are mostly LGBTQ+ group portraits from a personal perspective and fantasies.
His iconic, provocative yet humorous artwork “Touch Me”- from which the collection takes the name- represented with the rubber gloves holding a banana covered by liquid, and “white socks fetish”, have been included using graphics to symbolize the fetish climax.
In addition to the collection, Ray Chu has been working with Miss21’ to introduce a vegan leather shoes line, with a sense of fetish, that can also be purchased.
Being a positively conscious sustainable label, the designer collaborated with the Taiwanese LAB 808 and co-created a new vegan leather using recycled tea leaves and recycled plastics. All faux leather pieces are from this vegan fabric.
Ray Chu strongly values inclusivity, and especially this season, invited talents from different industries and gender orientation, to take part in the film.
The concept showcased has a much more relaxed pace and huge focus on movements, touches, interactions, aiming at finding center peace and emphasizing the manifesto of LOVE in all forms and fluidity: ‘We want every individual to love themselves and to love others.’
