PRIYANJOLI

Every textile in India has a theme, and often, a story to tell. Priyanjoli, grew up hearing decades old stories about the saris that her mother and grandmother wore. During the various lives she led in Mumbai as a student, stylist and costume designer, her fascination with textile was apparent in her work. Studying fashion in London only reinforced her passion for handwoven fabric. Upon returning to India, she began travelling across small Indian villages and working with master-craftsmen, listening to the beat of their looms, understanding their processes, and gaining insight into their perceptions.

Her current work seeks to explore the space between the rich textile heritage of India and the constant evolution of global fashion.

We live in a world where time is of the essence, and are heading towards an uncertain, exciting future while also trying to hold on to our past. Simplicity, spirituality, and cultural blending guides the entire team at Priyanjoli, along with the belief that real luxury lies in individually crafted designs of high quality.The collection celebrates the beauty of handwoven textiles, and the finesse that can only be found in works that are hand crafted and not mass produced.