PRITaM by Pritam Saha

Fashion label PRITaM proposes extravagant intricacy handmade in India with love. We are a family of diverse artisans - painters, weavers, embroiderers, blending each other’s techniques to modernize our crafts through design.

The word ‘Pritam’ meaning beloved in Hindi is the attribute each of our creations are attached with.

We promote ethical opulence through our work which blends the royal and the rustic. Leisure of hand painted and woven textiles are juxtaposed with intricate splendour of aari and zardozi embroidery, to create singular looks where both ends meet.

Founded by Pritam Saha, a textile and apparel design graduate from National Institute of Design, Ahmedabad. He has designed for London based luxury label Vanessa Gounden, with designer Ashish N Soni, for multiple seasons. Alongside he has done diverse design projects with variety of clients ranging from Ministry of MSMEs to NID and others. PRITaM is his eponymous label which echoes of his love for juxtaposition of moods, materials and techniques.