Pinjajuliaanadesign

Pinja Antikainen is a Helsinki based fashion designer whose work deals with responsible themes. With new innovative textiles, consumer consumption patterns and material production are changing. Equally important is the disposal of textile waste, highlighting each step of the value chain. In my work, I have explored compostable materials and used environmental conditions to modify the surface of the material. The materials have been at the mercy of sun, rain and snow, and buried in nature. This is to get the message across that a product stained and faded by nature can still be usable, interesting and valuable. I wants to raise awareness of the life cycle of clothing and how we can influence the longevity of a product through our own consumption. In my work I often use zerowaste techniques, against the waste culture.
There is still no final solution to the waste culture in clothing and to end the waste culture we can redefine the meaning of "sustainable design".