PARADIGM SHIFT

Paradigm Shift was born from our mutual dream to create a clothing line that offers would-be wearers an alternative to what is mainstream. It is designed with details that challenge preconceived notions of what you think you can and cannot wear.

These are clothes that are at once familiar and unfamiliar. And we believe that with the unfamiliar comes a sense of fun. We'd love to call it basics with a twist, except, we leave the 'twisting' to you.