OBJECT & DAWN

" It was one hell of a year to make a vision board, much less one as ambitious as Saida Mouradova’s. But at the beginning of 2020, the Azerbaijan-born designer and founder of the cult brand Object & Dawn filled hers with an article about Paul Poiret, a photo of Reese Witherspoon wearing a green gown in a dark garden, and the the Mozambican-Mongolian model Serguelen Mariano. She tacked on images of other models, too—diverse in size and background—hoping stylists would pull her ornate mirrored harnesses, modular crowns, and tasseled garter belts for more inclusive photoshoots. “At some point, my vision board for this year was a glimpse into a fantasy,” Mouradova says. “But strangely enough, it has completely manifested itself.”

She also put Beyoncé on the board, hoping to bring the energy of a “beautiful universe” to her business, which suffered heavily once festivals and parties were canceled and boutiques shut their doors in the wake of the coronavirus pandemic. Then, on July 31st, Mouradova woke up to a barrage of texts and missed calls from friends and family members. Beyoncé, they told her, had worn her Rushi headpiece (named after Lui Rushi, a Chinese poet, painter, and courtesan from the Ming Dynasty period) in her Black Is King album-slash-film. The headpiece, made of stainless steel and dotted with cowrie shells, can be seen on the musician while she floats serenely in the water. continued here ... https://www.wmagazine.com/story/beyonce-gwen-stefani-body-jewelry-object-and-dawn-saida-mouradova