NOYRA

Meher Jetley is a self-taught jewellery designer and the founder of NOYRA. The world around
her is an endless source of wonder, whether it is an artefact in a museum, wallpaper on a
palace wall or the mood of the people, many of these elements have then been translated into
collectable jewellery at NOYRA. Her inquisitive mind drew her to the arts, to history books, as
well as the intricate tapestries of many cultures that ultimately inspire her.
Meher graduated from NIFT with a degree in Fashion Design and has worked in the fashion and
textiles space for over 7 years but has always had a strong penchant for jewellery and its craft -
in fact, her background is what first introduced her to artisan-craft made within smaller
communities, spurring a love for the art that she models her own production process on.
As a small business owner, she creates each design personally with the help of talented
jewellery artisans in Jaipur, India and oversees each and every step of the process. Each piece
is a personal letter to her customers that share her story and passions that she hopes you carry
proudly. In a span of 1 year, Meher has managed to build a loyal clientele in domestic and
international markets. Her jewellery retails on well-known niche online and offline platforms such
as Tata's Indiluxe, Nete.in, Yarn Story, Rahel Travancore, and many more.