Nobahar Design MIlano

From 2017, Sogand Nobahar creates unique and symbolic jewelry pieces that silently describe a concept or a message.
In Iran, her homeland, jewels are linked to traditions, whilst in Italy, they remind high jewelry. It is from mixing these two characteristics that Sogand's creations have taken a strong identity by going against all conventional in the industry. She decided to use light material to have the possibility to create big and bold pieces with a sustainable production process which flexibility and white color give the designer the chance to create jewels of all types and colors, and extremely resistant. Sogand chooses 3D technology to be able to control everything and obtain greater precision. She makes jewelry by mixing the polyamide with more traditional techniques, such as the ones used to make Persian silk rugs. Her first collection is called My City, and it is dedicated to people far from home, as well as Sogand and her partner, telling them that they must always own something that reminds them of their origins. This is how the two lines were born: My City Tehran and My City Napoli, the latter inspired by Neapolitan Piazza Plebiscito, Sogand's partner native town.