NEON RABBIT

When you fuse together Jefferson Airplane’s famous song White Rabbit with a mischievous little rabbit from Alice in Wonderland and teleport them into 21st century, where grand cities bathe in night neon lights you get NEON RABBIT. It’s a psychedelic hybrid of fairytale magic and futurism.

NEON RABBIT has a casual appeal of "alternative" and it’s based on individualism. It utilizes subcultural tendencies and intersects them with a peculiar 21st century way of life and tech.
It creates a space where identities can embody their own personal style.

Irina Milijić works in various fields of fashion. She is a fashion designer with an interest in exploring new possibilities of technology in textile manipulation and a fashion writer and creative director for an online magazine.