NECEGENE

My concept ‘Terrains’ showcases different physical features of a land, all-coming together to form our beautiful earth. Using denim as my medium, I’ve shown three-dimensional forms of different terrains like swamps, hills, wetlands, and estuaries in my designs.
Denim and earth are inter-related, as globally, the denim industry is notorious for using chemicals and huge amounts of indigo water that spoil our rich terrains.
Using chemical-free cotton, spandex-free yarns, PP- free washes, strictly producing less and recycling whatever is left: are some of the ways we could restore the balance our earth has lost.
This collection is an ode to our beloved planet and it’s topography.

MY BRAND USES 100% DENIM INDUSTRY WASTE FROM FIBRE TO FABRIC AND MAKES PRODUCTS OUT OF IT. products like HIGH FASHION COUTURE, INDIGO PAPER, INDIGO BRICKS AND MANY OTHER AVANT GARDE pieces ARE MADE FROM the INDUSTRY WASTE, diverting a whole lot from landfills.